Web Design

Building a Modern Sales Funnel for IT|Fandango

IT|Fandango, a boutique consultancy specialising in Dynamics 365 F&O functional consulting, needed a website that would work as an effective sales tool.

I designed a sleek, responsive site that aligns with their brand, creating a professional and engaging online presence that’s easy for visitors to navigate. The new website strikes a balance between modern aesthetics and a clear, user-friendly experience, reflecting IT|Fandango’s expertise and boutique approach.

Key features:

  • Bespoke design tailored to IT|Fandango’s brand identity
  • Strategic content layout to support the sales funnel process
  • Fully responsive design for seamless performance on all devices
  • Custom diagrams and graphics to support services
  • Integration of dynamic content to target SEO and drive visibility
  • Ongoing collaboration with the IT|Fandango founder, building a strong and lasting relationship.

Client: IT|Fandango

Project: Website Design and Development

Sector: Dynamics 365 F&O Consultancy

The Challenge

The primary challenge was to create a website that showcased IT|Fandango’s expertise in Dynamics 365 F&O while doubling as an effective sales funnel. The site needed to reflect its brand identity, drive lead generation, and engage visitors through a professional, easy-to-navigate design. Optimising for SEO was also essential to boost visibility in a competitive market. Balancing these elements was crucial to building a site that met IT Fandango’s business goals and enhanced its online presence.

My Approach

I crafted a modern website that perfectly works with IT|Fandango’s brand guidelines, giving it a professional and polished look. The site was designed to guide potential clients through an informative and engaging journey, ultimately driving them towards conversion.

Key features of the website included:

  • Sales-Focused Content Structure: Using UX principles, I strategically designed the content layout to support IT|Fandango’s sales funnel. Each page guides visitors naturally towards clear calls to action, encouraging engagement and converting interest into potential leads. This structure ensures that users find relevant information quickly, streamlining the journey from curiosity to enquiry.
  • Dynamic Service Pages: I developed flexible service pages that can be easily updated, allowing for ongoing SEO optimisation. This adaptability ensures that IT|Fandango’s content remains fresh and highly targeted, keeping pace with SEO trends to improve visibility and attract the right audience.
  • Client-Centric Navigation: I implemented an intuitive, user-friendly navigation system, designed specifically for IT|Fandango’s target audience. This navigation setup enables users to explore the consultancy’s services and expertise effortlessly, ensuring they can locate the information they need without hassle.
  • Mobile Optimisation and Responsiveness: The website was designed with full mobile optimisation in mind, ensuring seamless performance on all devices. This responsive design guarantees a consistent user experience whether clients are browsing on desktop, tablet, or mobile, making the site accessible anytime, anywhere.
  • Custom Graphics and Diagrams: I created bespoke graphics and diagrams to help users quickly scan and understand IT|Fandango’s services. These visuals simplify complex information, enabling clients to grasp service offerings immediately and make informed decisions at a glance.

The Result

The website for IT|Fandango serves as an effective sales funnel, positioning the consultancy as a trusted specialist in Dynamics 365 F&O. It provides a modern, intuitive experience that reflects their expertise and dedication to client success. With ongoing support, the website continues to evolve, targeting new SEO opportunities and enhancing the company’s digital presence.

FAQs

Can you work with my existing branding?

Absolutely. As a web designer, it’s essential to adhere to brand guidelines and enhance them where possible. I tailor my approach based on your organisation’s needs, ensuring consistency while evolving the brand as necessary.

What is your design process?

If you’re interested in working with me, the first step is to get in touch and share your ideas. After a quick discovery call, I’ll provide tailored advice on what will work best for your business and outline the next steps.

What services do you offer?

I offer a range of services, including branding, logo design, website design, website maintenance, and more specialised tasks such as coding adjustments or setting up email signatures.

What information do you need from me to start a project?

The more information, the better! This could include branding guidelines, website content, design inspirations, or any specific preferences you have. These details help me understand your vision and create something that aligns with your goals.

Contact me

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