Web Design
Brand identity and supporting materials for IT|Fandango
To elevate IT|Fandango’s presence in the market and ensure consistent communication across all platforms, I developed a comprehensive set of brand guidelines and a series of professional brochures that reflect their expertise in Dynamics 365 F&O solutions.
The brand guidelines provide clear direction on the use of IT|Fandango’s logo, typography, colour schemes, and overall tone, ensuring that every piece of content resonates with the company’s identity.
Featured delivered:
- Customised brand guidelines that ensure consistency across all platforms
- Professional brochures to support sales and marketing efforts
- Alignment of visual identity with IT|Fandango’s values and mission
- Clear, concise layout tailored to appeal to IT|Fandango’s target audience
Client: IT|Fandango
Project: Brand Guidelines & Brochure Design
Sector: Dynamics 365 F&O Consultancy
The Challenge
IT|Fandango needed a set of brand guidelines to formalise its visual identity and ensure consistent messaging throughout all of its communications, both internal and external. Additionally, they required a series of brochures that would effectively present their services to a variety of stakeholders, with a particular focus on new potential clients.
My Approach
To begin, I focused on showcasing and embodying IT|Fandango’s brand by gaining a deep understanding of its vision, values, and target audience. This insight allowed me to create comprehensive brand guidelines that establish key elements such as colours, typography, image usage, and the company’s core values. These guidelines not only inform their digital and print materials but also serve as a solid foundation for their evolving visual identity.
Building on this framework, I designed a series of brochures, each tailored to highlight different aspects of IT|Fandango’s offerings. With professional and engaging layouts, these brochures are carefully crafted to capture readers’ attention and guide them seamlessly into a sales funnel.
Key features of the brand guidelines and brochures included:
- Comprehensive Brand Guidelines: Developed a detailed guide outlining proper use of IT|Fandango’s logo, colours, fonts, and tone, ensuring uniformity in all future designs and communications.
- Professional Brochures: Designed sleek, informative brochures that present IT|Fandango’s core services clearly, making them valuable tools in the sales and marketing process.
- Visual Alignment: Ensured that both the brand guidelines and brochures reinforced IT|Fandango’s mission as a boutique consultancy that specialises in Dynamics 365 F&O.
- Future Scalability: Created the guidelines to be easily adaptable for future expansion, ensuring IT|Fandango can maintain its brand’s integrity as the company grows.
The Result
The brand guidelines provide IT|Fandango with a clear and consistent visual identity across all mediums, solidifying their position in the consultancy sector. The brochures have become key assets in their sales and marketing strategies, helping to communicate their expertise and professionalism to a broader audience. With these materials in place, IT|Fandango can confidently scale its brand while maintaining a unified and professional presence.
FAQs
Can you work with my existing branding?
Absolutely. As a web designer, it’s essential to adhere to brand guidelines and enhance them where possible. I tailor my approach based on your organisation’s needs, ensuring consistency while evolving the brand as necessary.
What is your design process?
If you’re interested in working with me, the first step is to get in touch and share your ideas. After a quick discovery call, I’ll provide tailored advice on what will work best for your business and outline the next steps.
What services do you offer?
I offer a range of services, including branding, logo design, website design, website maintenance, and more specialised tasks such as coding adjustments or setting up email signatures.
What information do you need from me to start a project?
The more information, the better! This could include branding guidelines, website content, design inspirations, or any specific preferences you have. These details help me understand your vision and create something that aligns with your goals.