Infographics
Infographics for House of Cavani
Working as part of the design team at MRS Digital, I supported their long-term client House of Cavani—a men’s fashion retailer known for its modern take on classic tailoring. The SEO and PPC teams regularly produced content-rich blogs and press releases to drive visibility and improve search engine rankings. My role was to take that content and translate it into visually compelling graphics and infographics that would engage readers and support key messaging.
- Designed custom infographics to complement blogs and press articles
- Simplified complex ideas into digestible visual elements
- Maintained brand consistency while experimenting with creative layouts
- Contributed to a cross-team effort aimed at boosting SEO and engagement
- Helped improve reader time-on-page and backlink potential through visuals
Client: House of Cavani
Project: Blog and Press Infographics
Sector: Fashion & Menswear Retail
The Challenge
House of Cavani’s SEO strategy relied heavily on high-quality blog posts and press releases covering fashion trends, menswear tips, and seasonal styling guides. However, content alone is not always enough. The team needed visual elements that could elevate the storytelling, break up long paragraphs, and make each piece more digestible and engaging. The graphics also needed to be on-brand, timeless, and visually appealing to a fashion-forward audience, all while supporting the technical SEO goals.
My Approach
I collaborated closely with the content and SEO teams to understand the context and goals of each blog or press piece. Once I received the text, I developed creative visual concepts that could bring the content to life—without overshadowing it.
Key features of the design included:
- Tailored Visuals for Each Blog Topic: Whether it was “How to Wear Tweed This Winter” or “The Rise of Peaky Blinders Style,” I created graphics that felt like a natural extension of the topic. Visual cues were inspired by the fabrics, cuts, and historical references present in House of Cavani’s aesthetic.
- User-Friendly Infographics: I structured each infographic to guide the reader logically through the topic, using icons, flowcharts, comparison layouts, or illustrative elements to convey the information quickly and clearly.
- Consistent Brand Language: I ensured all visuals stayed true to House of Cavani’s elegant, slightly vintage look—carefully balancing dark tones, textured backgrounds, and classic typography to align with their visual identity.
- Optimised for Web & Social: Each asset was designed in high resolution and multiple formats to ensure versatility across blog, press, and social platforms—maximising the reach and effectiveness of each post.
The Result
The infographics I created became a valuable asset to the ongoing SEO and content marketing campaigns for House of Cavani. They helped make long-form content more digestible and visually engaging, increasing the chances of backlinks and shares. In turn, this contributed to better user engagement and higher rankings for key blog pages.
The collaborative process with the SEO and content teams at MRS Digital was fluid and productive, allowing me to consistently deliver visuals that elevated the written content while maintaining Cavani’s refined, fashion-centric identity.
FAQs
Can you work with my existing branding?
Absolutely. As a web designer, it’s essential to adhere to brand guidelines and enhance them where possible. I tailor my approach based on your organisation’s needs, ensuring consistency while evolving the brand as necessary.
What is your design process?
If you’re interested in working with me, the first step is to get in touch and share your ideas. After a quick discovery call, I’ll provide tailored advice on what will work best for your business and outline the next steps.
What services do you offer?
I offer a range of services, including branding, logo design, website design, website maintenance, and more specialised tasks such as coding adjustments or setting up email signatures.
What information do you need from me to start a project?
The more information, the better! This could include branding guidelines, website content, design inspirations, or any specific preferences you have. These details help me understand your vision and create something that aligns with your goals.