social media
Creating a Vibrant and Playful Social Media Identity for Etnamuri
To reflect the lively and colourful spirit of Etnamuri, I designed a series of social media visuals that bring the Sicilian café’s vibrant culture to life. The content captures the café’s unique identity with custom illustrations and bright colours, creating an engaging and playful online presence that resonates with their audience.
A playful blend of Sicilian tradition and modern fun
- Bright, vivid colours inspired by the lively essence of Sicily
- Custom hand-drawn illustrations with a fun, cartoon-like style
- Playful designs that highlight the café’s Sicilian dishes in an approachable way
- Consistent, engaging visuals that maintain the café’s brand identity across all social platforms
Client: Etnamuri
Project: Social Media
Sector: Sicilian Café
The Challenge
Etnamuri, a Sicilian café based in Switzerland, needed a social media presence that not only captured their vibrant Sicilian roots but also engaged a broader, diverse audience online. The challenge was to create content that showcased their food offerings in a fun and memorable way, while staying true to the café’s cultural heritage and playful atmosphere.
My Approach
Inspired by the vivid colours and rich culture of Sicily, I developed social media visuals that focused on creating a sense of energy and fun. The colour palette was bright and cheerful, designed to evoke the warmth and liveliness of the Mediterranean. I created custom illustrations from scratch, using a cartoon-like style to add a playful and unique touch to each post. These illustrations focused on highlighting Etnamuri’s Sicilian dishes, presenting them in an inviting and approachable way.
Key elements of the social media design included:
- Vibrant Colour Palette: A bright, bold colour scheme inspired by the traditional Sicilian red, yellow, and green hues, reflecting the café’s lively atmosphere.
- Custom Illustrations: Hand-drawn, cartoon-like illustrations that added a playful and unique element to the café’s social media, making each post fun and memorable.
- Focus on Food and Culture: The illustrations centred around the café’s signature dishes, showcasing them in a fun and engaging way that aligned with Sicilian traditions.
- Consistent Visual Identity: The use of consistent colours and playful designs ensured that Etnamuri’s social media posts were instantly recognisable and stayed true to their brand identity.
The Result
The social media content for Etnamuri successfully captured the café’s playful and lively spirit, creating a fun and engaging online presence that resonated with both locals and visitors. The custom illustrations and bright colour palette made each post stand out, while the focus on Sicilian culture and food helped to reinforce the café’s unique identity. The content generated increased engagement on social platforms, attracting new customers and building a strong, recognisable brand.
FAQs
Can you work with my existing branding?
Absolutely. As a web designer, it’s essential to adhere to brand guidelines and enhance them where possible. I tailor my approach based on your organisation’s needs, ensuring consistency while evolving the brand as necessary.
What is your design process?
If you’re interested in working with me, the first step is to get in touch and share your ideas. After a quick discovery call, I’ll provide tailored advice on what will work best for your business and outline the next steps.
What services do you offer?
I offer a range of services, including branding, logo design, website design, website maintenance, and more specialised tasks such as coding adjustments or setting up email signatures.
What information do you need from me to start a project?
The more information, the better! This could include branding guidelines, website content, design inspirations, or any specific preferences you have. These details help me understand your vision and create something that aligns with your goals.