Web Design
Crafting a New Digital Presence for Concept Lab Torino
To support the rebranding of Concept Lab Torino, I designed a modern, responsive website that aligns with their new identity.
With a focus on both aesthetics and functionality, the new site positions Concept Lab Torino as a leader in their field, firmly rooted in the region yet ready to engage a global audience.
- Comprehensive UX/UI analysis to optimise user experience
- Bilingual website (Italian and English)
- SEO-friendly structure for enhanced search visibility
- Fully responsive design for smooth performance across all devices
- Integration of clear calls to action to drive engagement
Client: Concept Lab Torino (formerly RS21)
Project: Website Design and Development
Sector: Product and Manufacturing Engineering
The Challenge
With decades of solid experience, Concept Lab Torino needed a website that would align with its refreshed brand identity and new name. The goal was to create a modern, intuitive, and visually cohesive online platform that reflects the company’s expertise in product and manufacturing engineering while maintaining a strong connection to the local territory. The client’s primary focus was to ensure the new website was both informative and easy to navigate, in both English and Italian, with services clearly presented to drive conversions.
My Approach
After working on the new brand, I designed a website that not only embraced the new visual identity but also enhanced user experience and functionality. The first phase involved gaining a deep understanding of Concept Lab Torino’s competitors, analysing their positioning, and building personas to align the site with user expectations through an in-depth UX analysis. The design focused on their target audience and business objectives, ensuring the site was intuitive to navigate while delivering a professional and engaging user experience.
Key features of the website included:
- A modern design, incorporating the new logo and brand colours for consistency across digital and print platforms.
- User-friendly navigation, allowing visitors to explore Concept Lab Torino’s services and switch languages with ease.
- Responsive design, ensuring the user journey is flawless across all devices, from desktop to mobile.
- Clear calls to action, driving engagement with potential clients and partners.
- SEO-friendly structure, to help improve visibility and attract the right audience.
The Result
The new website for Concept Lab Torino successfully positions the company as a leader in its field, reinforcing its connection to its location while showcasing its expertise and services to a global audience. The site delivers a seamless, modern experience that reflects both the heritage and innovation that define the company. Enhanced navigation and responsive design improved user experience across devices, while the SEO-friendly structure helped boost visibility, attracting more relevant traffic. Overall, the redesign strengthened brand consistency and effectively met the client’s goals.
FAQs
Can you work with my existing branding?
Absolutely. As a web designer, it’s essential to adhere to brand guidelines and enhance them where possible. I tailor my approach based on your organisation’s needs, ensuring consistency while evolving the brand as necessary.
What is your design process?
If you’re interested in working with me, the first step is to get in touch and share your ideas. After a quick discovery call, I’ll provide tailored advice on what will work best for your business and outline the next steps.
What services do you offer?
I offer a range of services, including branding, logo design, website design, website maintenance, and more specialised tasks such as coding adjustments or setting up email signatures.
What information do you need from me to start a project?
The more information, the better! This could include branding guidelines, website content, design inspirations, or any specific preferences you have. These details help me understand your vision and create something that aligns with your goals.