Web Design
Fresh online presence for 4 Aces
During my time at MRS Digital as a Web Designer, I had the pleasure of leading a high-impact project for 4 Aces—an established supplier of sustainable food and drink packaging. The goal was to design a fresh, performance-driven website that would reflect their rebrand and showcase their full product offering in a more refined, credible way.
With a focus on simplicity, structure and visual appeal, the new site aligns perfectly with 4 Aces’ reputation for quality, innovation, and service—delivering an engaging user experience that supports long-term brand visibility.
- Custom website design specifically for their rebrand
- UX-led design for simple-to-use navigation
- Fully responsive on every device screen
- WordPress and Gutenberg construct for simple content editing
- Excellent visuals and consistent tone of voice throughout
Client: 4aces
Project: Website Design
Sector: Food & Beverage Packaging Wholesale
The Challenge
4 Aces is a well-established supplier of sustainable food and drink packaging to companies like McDonald’s, Zizzi, and Vimto. As they rebranded and realigned their focus, they needed a new website to reflect their ambitions for growth and explain their services more clearly and credibly.
Rather than a typical e-commerce site, this site was to serve as a showcase—featuring their sector knowledge, product portfolio, and luxury brand presence. The challenge was to provide an efficient, modern experience to amplify their online presence and enable long-term visibility.
My Approach
To create the new website for 4 Aces, I led the complete design of the site—building its underlying structure and visual style from scratch. The mission was to create a stylish, modern site that conveyed their focus on innovation while being simple to navigate and update.
- UX and competitor analysis – Carried out research into competitor sites and user behaviours to better understand industry positioning and audience expectations, helping shape both layout and navigation strategy.
- Site architecture planning – Combined and organised product categories for an simpler, more intuitive user experience.
- Brand-aligned design – Created a contemporary, clean appearance and feel using refined typography, a distinctive colour palette, and high-quality product imagery.
- Responsive design – Made sure it works correctly and looks the same on every screen size and device.
- Flexible content management – Built using the latest version of WordPress and the Gutenberg editor, so the client can make content alterations easily while maintaining the brand appearance consistent.
- Collaborative content development – Worked closely with the content team to align written tone and visuals during the design phase for a cohesive result.
The Result
The new 4 Aces website delivered a confident, elevated brand experience—translating their updated identity into a cohesive digital presence. The design speaks directly to their audience of wholesalers and foodservice brands, offering a smooth, informative journey through their offering.
Despite a tight timeline, the site was launched on schedule with a seamless migration from the previous platform. Clean structure, smart navigation, and visual consistency helped increase engagement and visibility, supporting 4 Aces in their next phase of growth.
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FAQs
Can you work with my existing branding?
Absolutely. As a web designer, it’s essential to adhere to brand guidelines and enhance them where possible. I tailor my approach based on your organisation’s needs, ensuring consistency while evolving the brand as necessary.
What is your design process?
If you’re interested in working with me, the first step is to get in touch and share your ideas. After a quick discovery call, I’ll provide tailored advice on what will work best for your business and outline the next steps.
What services do you offer?
I offer a range of services, including branding, logo design, website design, website maintenance, and more specialised tasks such as coding adjustments or setting up email signatures.
What information do you need from me to start a project?
The more information, the better! This could include branding guidelines, website content, design inspirations, or any specific preferences you have. These details help me understand your vision and create something that aligns with your goals.